The company known as Fabletics is a leading retailer of women’s athletic apparel. This company sells a wide range of athletic apparel that women can use during workouts and other exercise activities. Founded by Kate Hudson, Fabletics has quickly established itself as one of the leading retailers in the fashion industry. During its existence, the company has used a unique approach to conducting business on the internet and selling its products. One of the ways in which Fabletics conducts business is that it first looks to find out what consumers truly want and value. This allows the company to recommend products that will appeal to consumers. It also provides consumers with huge discounts if they decide to be loyal.
Whenever a consumer goes on the site, they will be asked to take a quiz which consists of questions pertaining to their preferences. After completing the quiz, Fabletics will then show consumers what they will likely find appealing and then suggest a few options. The company will provide a display of numerous items such as leggings, pants, shorts, shirts and sports bras that women will find appealing. It will also show these clothing items in a number of different colors, styles and designs on Pinterest. As well as giving consumers an idea of what they will likely want to purchase, Fabletics will also give consumers an opportunity to get an in depth look of its current selection of apparel products.
Consumers who choose to purchase items from this retailer will be offered a VIP membership. This allows them to take advantage of many opportunities to save money as well as earn the opportunity to get some merchandise free of charge. Consumers who sign up for the VIP program will have the opportunity to purchase merchandise at 50% off of the original purchase price. Fabletics provides consumers with a great incentive that will likely lead to long term customer loyalty. As well as offering a discount, the VIP program will also allow consumers to get free shipping on a number of orders that add up to over $49.
In its three years of existence, Fabletics has generated up to $250 million in sales which is quite impressive for a company this young. In order to accomplish these sales results, Fabletics has used reverse showroom displays to market its products. It has also marketed merchandise to certain regions to meet the particular demand in these areas. Fabletics has also used consumer data to learn more about consumer’s preferences and then sell its products that will likely satisfy these customers. When conducting business, Fabletics emphasizes accessibility as well as culture and people when designing, marketing and selling its women’s apparel products.
“Kate Hudson on Building Her Fabletics Empire While “”Under a Microscope”””
Mehera Bonner reports for Marie Claire Magazine some of Kate Hudson’s secrets to look fabulous in an athleisure look at night. Kate Hudson, co-founder of Fabletics, spoke to MarieClaire.com about how girls can rock a very comfortable and super chic athleisure dresses at night that are available in their stores since April 1st, plus she reveals her new line of swimsuits that hit shelves mid-April.
Hudson expresses that incorporating athleisure dresses into Fabletics was a natural progression on http://www.bustle.com/articles/152217-when-do-fabletics-dresses-come-out-shop-these-athleisure-styles-stat-photos, the idea started because she wanted active girls to go out in a casual and comfy dress instead of an uncomfortable little black dress. Fabletics has an athleisure line that is accessible for girls to go out on dates, to the office or out for dinner. The idea is that the line will be adequate for any occasion. She does explain that athleisure line uses the same performance materials as they use for the active wear line, this will help girls be active and have a more mobile experience. At an affordable price, the athleisure line of Fabletics has created dresses that are able to tuck everything in without any effort and with no Spanx required, they even have built in bras such as the Tropez dress that will make the most comfortable experience.
Kate Hudson demonstrates with their swimsuit line that they want all girls to express their sexiness and femininity without feeling overexposed or uncomfortable. This is why they have created a line that you can be active and comfy at the same time. Fabletics motivates girls to keep fit, healthy and active at an affordable price with good quality materials.
Fabletics is an online subscription retailer, that focuses in selling women’s sportswear, athleisure, swimwear and accessories. Fabletics was founded in 2013 by Adam Goldenberg, Kate Hudson and Don Ressler and offers its members personalized outfits that will be based on its their preferences and lifestyle which are revealed by taking a detailed survey online. Fabletics is a subsidiary of JustFab Inc. that started after realizing that there was a gap in the active wear marketplace, the company offers a stylish on http://www.fabletics.ca/kates-picks.htm, high quality and accessible clothes that promotes a healthy life style and comfort. Fabletics’ mission is the creation of clothing that inspires to stay active and foster a community under the mantra of “Live Your Passion” every day.
In 2015, Fabletics opened its first retail stores in The Mall in Columbia, Bridgewater Commons in New Jersey, Kenwood Towne Centre in Cincinnati, Christiana Mall in Newark, St Louis Galleria in St. Louis and The Village in Woodland Hills, and it is expected to open around 75 to 100 more Fabletics stores in 2016.