Business man Don Ressler is best known for his co-founding JustFab. JustFab has since changed the company’s name to TechStyle Fashion Group due to the expanding business that it has become. TechStyle remains the parent company to JustFab, FabKids, Fabletics, and ShoeDazzle. This story begins in 2010 with Don Ressler and Adam Goldenberg. The following year, Kimora Lee Simmons joined the company as the Creative Director and the President.
Matrix Partners, a venture capital firm, provided then JustFab with a $33 million investment in 2011. In 2012, there was a much larger investment coming in at $76 million from Matrix Partners and other investors on Bloomberg. Rho Ventures, Intelligent Beauty, and Technology Crossover Ventures all invested this round, as well. These investments provided enough capital to expand the company out of the United States to Germany, Canada, and the United Kingdom.
This came from the hard work of many people, but Don Ressler was a mastermind at getting what was needed to make this dream come true. Both he and Goldenberg wanted to make a huge difference in how consumers were shopping. They began providing an affordable service with high quality, fashion forward items from shoes to exercise clothing. Where beautiful items come to their front door every month bringing smiles to many faces. With their hard work and ingenuity, they were able to begin a very successful company.
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In 2013, they acquired FabKids. Surprisingly, this was a separate company purchased. Adam Goldenberg and Don Ressler even had a reality show documenting the behind the scenes business aspects of these companies thanks to Kimora Lee Simmons. Her influence made this company explode in a most positive way. They have expanded to other countries since then, in 2013. They purchased the Fab Shoes. They even purchased ShoeDazzle and run both companies separately.
With so many big steps, it is no wonder they are so successful. Ressler’ and company put in the hard work to make these wins happen. They received more funding a few more times and expanding product categories. Ressler, Goldenberg, and actress Kate Hudson soon founded Fabletics which provides athletic clothes. They have several brick and mortar stores, as well as their online store. They plan to open many more.
TechStyle has made a huge impact on fashion and affordability of said fashion. They can only continue going up as time goes on. With such affordable rates and great designs, it’s a huge success and it is no surprise as to why.